Posting ID : 8487 Apply By : 11/8/2017 Position Title : Communications Officer, Office of the President and Vice-Chancellor Department : Office of the President and Vice-Chancellor Job Type : Full-time, Continuing Campus : Waterloo Reports To : Director, Office of the President and Vice-Chancellor Position Summary : At Laurier, we are a community. It’s what brings our students here and what keeps our people here.
As an educational institution, we inspire lives of leadership and purpose in our student community. As an employer, we seek, foster and value the same qualities of leadership and purpose in our employee community.
We currently have an opportunity to join the Laurier community as a Communications Officer.
The position of Communications Officer, Office of the President & Vice-Chancellor, covers a broad set of responsibilities requiring expertise in writing speaking notes and columns, strategic storytelling, communications and digital, social media and web best practices. Reporting to the Director, Office of the President, this role provides dedicated support to the Office of President & Vice-Chancellor, in an integrated fashion with the ongoing efforts of the Communications and Public Affairs department within University External Relations. The incumbent will work primarily from the Office of the President but will actively participate as a member of both the Office of the President and Communications and Public Affairs teams, including attending team meetings with both units.
The Communications Officer participates in the development of communications plans for Presidential activities and initiatives, and leads in their execution, ensuring timeliness and appropriate prioritization of written and verbal internal and external communications. This position is responsible for ensuring consistency of messaging, tone and voice, as well as impeccable editorial quality, across all of the University President’s communications.
The Communications Officer will provide strategic communications support with highly confidential and sensitive matters involving the Office of the President, including labour relations and staffing matters. The position also includes responsibilities for preparing and responding to high volumes of correspondence; coordinating talking points and written remarks for Presidential speaking engagements; managing the review and approval process of all university and external materials describing the President’s speaking appearances or conveying the President’s voice; maintaining a Presidential communications style guide and educating colleagues on its use; and planning and developing content for the Office of the President’s web presence and the President’s social media channel(s).
This position has a university-wide mandate and is based at the Waterloo Campus. The incumbent provides subject matter expertise regarding Presidential communications to all campuses, requiring regular interpersonal interactions and collaboration with departments at the Waterloo Campus, the Brantford Campus, the Toronto office and external partners. Special attention is given to ensure equitable service delivery across all locations.
The normal hours of work are 8:30 am to 4:30 pm, Monday to Friday. Flexibility in hours will be required, including evening and/or weekend work due to emergent matters requiring immediate attention. When possible, the manager will adjust the work schedule so that no more than 35 hours are worked in a week.
Accountabilities : Writing, Communications Planning and Delivery
Develops institutional-level communications strategies and priorities for the Office of the President as they pertain to the President’s role across various intersecting communities.
Delivers on communications priorities that position the President in her role as an institutional and sector thought leader by supporting strategic communications campaigns across multiple platforms over time.
Develops highly confidential and sensitive communications on behalf of the Office of the President, including matters related to personnel, labour relations, embargoed materials, etc.
Plays an active role in communication planning and strategy around confidential issues including matters related to personnel, labour relations, and the University overall.
Ensures consistency, accuracy and excellence in quality and content of messaging and meeting current best practices for University communication and accessibility.
Analyzes and interprets data to measure communications outcomes and identify trends.
Creates and maintains tools (e.g., speech templates and database, slide decks, content templates, content libraries, etc.) in collaboration with Communications and Public Affairs.
Proactively prepares initial drafts of the following, including researching, consulting with relevant colleagues, and writing: a high volume of talking points each year for internal, student, faculty, alumni, parent, government and public audiences; President’s column for alumni magazine; regular blog posts; op-ed articles as required; material from the President to groups such as the governing bodies, community, donors, alumni groups, committees, or other advisory boards; correspondence originating in the Office of the President as well as responses to letters received; emails from the President to the university community or various combinations of members of the public, faculty, staff and students.
Reviews and copy-edits Presidential documents drafted or generated by other offices. This encompasses a high volume of correspondence, proposals, articles, emails, and a wide variety of other written material including programs and publications for major university events.
Collaborates with colleagues in the Office of the President to ensure that written materials and drafts, as needed, are archived and cross-referenced consistently and comprehensively, and in ways that they might be easily retrieved by the President or staff.
Oversees the proper maintenance and organization of communications materials (e.g., correspondence, talking points, projects) in shared server.
Delivers on other writing projects related to the Office of the President.
Social/Digital Media Content Planning and Delivery
Develop content strategy for the Office of President’s web properties and social media channel(s), ensuring content and messaging consistency with broader university communications activities, and coordinating with Communications and Public Affairs colleagues to ensure effective distribution of Presidential-level communications across digital and traditional platforms. This will include conceiving and creating new pages, updating existing content on an as-needed basis, connecting communications of the President delivered in person, email, and print to the web and web strategy, and ensuring full connections with university-wide websites and strategy.
Plans and executes scheduled (editorial calendar) and ad-hoc content on the President’s social media channel(s).
Seeks approval for the full calendar of social media posts from the Associate Director, Communications & Public Affairs and approval for any individual ad hoc content from either the Associate Director, CPA or the Director, Office of the President.
Monitors social media channels to identify opportunities and potential issues that relate to the Office of the President; coordinates responses and approvals with Communications and Public Affairs to ensure alignment with key university messaging, especially in regard to sensitive and/or crisis-management issues.
Ceremonies, Events and Projects Communications Planning
Maintains, tracks and executes against a communication plan, as well as a speech and event calendar.
Prepares key messages, speaking notes and remarks for the President, for all ceremonies, events and speaking engagements.
Supports the communications activities, including copy writing and communications planning, for the Ceremonies and Events team related to projects involving the President.
Attends high-impact events with the President and identifies opportunities for positive public relations that can be conveyed to the campus and external community through social media channels and blogs.
University degree in communications, journalism, digital media or a related field, with a minimum of 3-5 years in a communications role.
Exceptional writing and editing skills acquired through demonstrated work experience.
Professional experience writing columns, speeches and speaking notes.
Exceptional verbal communication and interpersonal skills.
Critical thinking and excellent content development skills to enable immediate and appropriate distribution of communications across multiple channels.
A service mindset and a team approach to working with colleagues.
Results-oriented, detail-oriented, organized and a proven team player.
Ability to work well independently and handle several concurrent projects in a timely manner.
Thorough command of, and demonstrated work experience with, the technology, strategy and judgment associated with running social media on behalf of a senior leader or organization, as well as sophisticated client service and digital communications skills, and a high level of energy and passion with respect to this area of rapid change and innovation.
Strong organizational skills coupled with proven ability to effectively document work, handle multiple tasks, meet deadlines, and excel in a fast-paced environment with changing priorities.
Flexibility to adapt to unexpected and time sensitive demands.
Able to perform within an integrated and collaborative team environment.
Advanced knowledge of Microsoft Office products, including Word and Excel, PowerPoint and other graphics and/or presentation software.
Experience in post-secondary education/corporate communications and knowledge of University culture, structure and systems an asset.
Grade : EX-G Salary : $57,481 to $71,851 Please Note : Please submit a cover letter, resume and a relevant writing sample (either included in your application or a website link).
Wilfrid Laurier University endeavors to fill positions with the best available candidates who have the appropriate combination of education, experience, skills and abilities to successfully perform the duties of the position while demonstrating Laurier’s Employee Success Factors.
Wilfrid Laurier University is committed to equity and values diversity. We welcome applications from qualified individuals of all genders and sexual orientations, persons with disabilities, Indigenous persons and persons of a visible minority. To obtain a copy of this job description in an accessible format, please contact Human Resources at 519-884-1970 ext.2007.