Recruitment and Social Media Specialist

Job Information
Author pmnationtalk
Date January 11, 2019
Type Full Time
Company Wilfrid Laurier University
Salary $28.85-$33.93 - Per Hour
Location Waterloo,ON
Category Social Services
Client Wilfrid Laurier University
Contact Information
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Posting ID : 10059
Apply By : 1/18/2019
Position Title : Recruitment and Social Media Specialist
Department : Faculty of Music
Job Type : Full-time, Limited Term
Campus : Waterloo
Reports To : Dean, Faculty of Music
Position Summary :

Wilfrid Laurier University is a leading multi-campus, university known for academic excellence and a culture that inspires lives of leadership and purpose. Laurier has a distinct commitment to teaching, research, experiential learning, sustainability and scholarship, which combine to address critical challenges in society, business, the economy and the environment – globally and in the communities we serve. At Laurier’s heart is its strong student focus, which results in exceptional levels of student satisfaction and a deep sense of community that lives on through the university’s highly engaged alumni.

Laurier takes pride in building meaningful relationships with colleagues and students. The Laurier community supports one another, encourages collaboration and teamwork and respects work/life balance, all while recognizing the importance of a challenging, rewarding and inspiring career. Laurier has more than 19,000 students and 2,100 faculty and staff across campuses in Waterloo and Brantford, as well as locations in Kitchener and Toronto.

Diversity is one of Laurier’s core values. The university is committed to providing an inclusive workplace and employing a workforce that is reflective of local and national demographics. Our locations are situated on the traditional territories of the Neutral, Anishnawbe, and Haudenosaunee peoples. We recognize the unique heritages of Indigenous peoples and support their intentions to preserve and express their distinctive Indigenous cultures, histories, and knowledge through academic programming and co-curricular activities. Laurier’s Centre for Indigegogy is one example of how Laurier honours Indigenous knowledge.

We currently have an opportunity to join the Laurier community as a Recruitment and Social Media Specialist.

By joining our team you’ll help share the stories behind our innovative programming, welcoming community and engaged student body through print, digital marketing and social media, with a keen focus on their relationship to student recruitment. Your stories will directly impact our community and recruitment success, and further elevate the profile of the Faculty of Music at Wilfrid Laurier University.

The normal hours of work are 8:30 am to 4:30 pm, Monday to Friday.

Accountabilities :

  • This position will report to the Senior Administrative Officer, with day-to-day direction provided by the Outreach and Student Recruitment Coordinator. This role will primarily focus on two areas: sharing success stories of current students, faculty and alumni to enhance Laurier’s national reputation, and assisting with outreach initiatives.
  • 1) Telling our story
    Based on research and consultation, you will write engaging 350 – 600-word stories to highlight the successes happening in the Laurier Faculty of Music community;
  • Research current students, faculty and alumni initiatives to create a database of potential stories to share amongst our stakeholders (particular focus on community placements and experiential learning);
  • Refine social media communications plan and execute across social media channels (Facebook, Twitter, Instagram etc.);
  • Create content and collateral, including regular tweets and posts;
  • Start a student blog/digital ambassador team with current students contributing content via social media.
  • 2) Outreach Initiatives:
    Analyze Faculty of Music competitors and determine what sets them apart by how they are telling the stories of their student, faculty and alumni initiatives;
  • Make recommendations based on research of student initiatives for new community events on-campus;
  • Assist Outreach and Student Recruitment Coordinator by finding connections between Laurier student initiatives and high schools taking on similar initiatives, in order to make recruitment connections/visit opportunities.

Qualifications :

  • University degree in Music, Communication and/or Marketing and a minimum of one year
    related work experience.
  • Passion for storytelling and love of arts and culture, to scale social media impact;
  • Background in music considered an asset;
  • Strong analytical skills, both quantitative and qualitative;
  • Demonstrated ability to produce and edit high-quality written materials (articles, PSAs);
  • Excellent interpersonal and communication skills;
  • Experience in designing, writing and executing effective social media and email campaigns;
  • Highly organized and highly flexible to perform a multifunctional role on a small, nimble
  • Self-motivated and proactive, able to work with a high degree of autonomy.

Grade : WLUSA-06
Salary : $28.85-$33.93
Salary Notes : This is a full-time, limited term position until May 30, 2019. The anticipated start date for this position is February 1, 2019.

This position is eligible for educational equivalencies:

This position is currently under review.
Please Note :This position is represented by the WLU Staff Association bargaining unit.

Please submit a cover letter and resume.

Wilfrid Laurier University endeavors to fill positions with qualified candidates who have a combination of education, experience, skills and abilities to successfully perform the duties of the position while demonstrating Laurier’s Employee Success Factors.

Diversity and creating a culture of inclusion is a key pillar of Wilfrid Laurier University’s Strategic Academic Plan and is one of Laurier’s core values. Laurier is committed to increasing the diversity of faculty and staff and welcomes applications from candidates who identify as Indigenous, racialized, having disabilities, and from persons of any sexual identities and gender identities. Indigenous candidates who would like to learn more about equity and inclusive programing at Laurier are welcomed to contact the Office of Indigenous Initiatives at Candidates from other equity seeking groups who would like to learn more about equity and inclusive programing at Laurier are welcomed to contact Employment Equity & Accessibility at We have strived to make our application process accessible however if you require any assistance applying for a position or would like this job posting in an alternative format, please contact Human Resources at 519-884-1970 ext.2007 or
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