Wilfrid Laurier University is a leading multi-campus, university known for academic excellence and a culture that inspires lives of leadership and purpose. Laurier has a distinct commitment to teaching, research, experiential learning, sustainability and scholarship, which combine to address critical challenges in society, business, the economy and the environment – globally and in the communities we serve. At Laurier’s heart is its strong student focus, which results in exceptional levels of student satisfaction and a deep sense of community that lives on through the university’s highly engaged alumni.
Laurier takes pride in building meaningful relationships with colleagues and students. The Laurier community supports one another, encourages collaboration and teamwork and respects work/life balance, all while recognizing the importance of a challenging, rewarding and inspiring career. Laurier has more than 19,000 students and 2,100 faculty and staff across campuses in Waterloo and Brantford, as well as locations in Kitchener and Toronto.
Diversity is one of Laurier’s core values. The university is committed to providing an inclusive workplace and employing a workforce that is reflective of local and national demographics. Our locations are situated on the traditional territories of the Neutral, Anishnawbe, and Haudenosaunee peoples. We recognize the unique heritages of Indigenous peoples and support their intentions to preserve and express their distinctive Indigenous cultures, histories, and knowledge through academic programming and co-curricular activities. Laurier’s Centre for Indigegogy is one example of how Laurier honours Indigenous knowledge.
We currently have an opportunity to join the Laurier community as a Web Content Coordinator.
Reporting to the Director, Web Services in External Relations, the Web Content Coordinator plays a key role in the university’s current and future digital landscape. An expert in web content creation and editing, this role participates in content development and updating for all of the core web properties. The Coordinator provides critical front line support and training to web editors across the university and responds to all urgent requests, including daily management and timely responses for the Web Services inbox.
The Web Content Coordinator will provide key proofreading and editing support to the Web Content Specialists and Communications Officer, Web. In addition, the role supports weekly editorial planning, coding, analytics tracking, and reporting offering concrete recommendations to improve Laurier’s online storytelling based on user engagement data. The role holds expertise in all of Laurier’s central web tools including calendar, forms, documents, CMS, intranet and auditing solutions. The coordinator participates in ongoing website auditing and user regression testing for all site implementations.
This position has a university-wide mandate and is based at the Waterloo campus. The incumbent provides subject matter expertise to all campuses, requiring regular interpersonal interactions and collaboration with departments at all campuses and locations along with external partners. Special attention is given to ensure equitable service delivery across all locations. The regular hours of work for this position are Monday – Friday, 8:30am – 4:30pm.
Accountabilities : Communication & Content
Contributes to the university’s reputation management program, ensuring Laurier’s web presence is aligned with brand standards and institutional messaging.
Writes, edits and posts content to Laurier’s core web properties within the enterprise-level content management systems (CMS) – Cascade Server and SharePoint 365.
Maintains a contextual understanding of Laurier’s evolving web properties and stays current on related policies, procedures, and web best practices.
Collaborates with internal and external clients in fulfilling tasks related to web content, document hosting, online forms, events and marketing.
Participates in daily stand-up meetings, delivering key metrics and project updates.
Serves as an expert in the application of Laurier’s Web Style guidelines, use of the CMS and web procedures throughout the university.
Participates in editorial planning, headline/tagline composition, story coding, analytics tracking, and reporting offering data-driven recommendations for ongoing improvement.
Participates in the ongoing improvement of search engine optimization (SEO) through continual review and optimization of web content.
Contributes to updating service offerings, editor support and news content for Web Services on connect.wlu.ca.
Works closely with the user experience team and web development team to identify and test website issues.
Analyzes Google Analytics for editorial content and delivers results and recommendations to the editorial team.
Makes recommendations about changes or enhancements to the CMS based on user requests or patterns within support inquiries.
Creates and maintains detailed documentation related to the CMS, related tools and Web Services processes.
Stays current on all technical updates to the enterprise CMS, calendar, forms, documents, intranet and auditing solutions and best practices in their use.
Participates in accessibility enhancements to Laurier’s web properties and performs basic accessibility audits of web documents submitted for online hosting.
Service & Support
Manages the Web Services inbox on a daily basis, triages requests, participates in task assignment, and tracks client requests.
Prioritizes and responds to urgent requests independently, quickly and accurately.
Provides ongoing training to web editors for use of CMS, calendar, forms, documents, intranet and auditing solutions.
Provides timely support and recommendations to web editors for use of the CMS, related tools, content formatting, asset publishing, document hosting, forms integration, etc.
Develops and maintains strong, positive relationships with colleagues throughout the university.
College Diploma in communications, journalism, public relations or related discipline.
3+ years of experience in communications, web technology or a related field with a focus on web and digital communications, preferably at an educational institution.
Proven experience and a high level of comfort working with various and changing technologies.
Superior written and verbal communication skills, including work experience writing web and marketing content.
Superior proofreading skills, attention to detail and an ability to deliver accurate work in a fast-paced environment
Proven experience writing documentation, instructions and guides.
Effective communicator and presenter to mixed audiences.
Aptitude to develop and maintain strong working relationships with both internal and external stakeholders, and the ability to negotiate and influence.
Strong prioritization, problem solving and organization skills with an ability to coordinate multiple tasks simultaneously, including urgent requests
Experience with CMS, web analytics, SEO and web accessibility.
Proven ability to work effectively under deadlines in a high-pressure environment.
Prior experience with all or any of the following tools is highly desirable: Cascade Server, SharePoint Online, Qualtrics, Active Data Calendar, Google Analytics, SiteImprove
Completion of Laurier’s web certification is an asset
Grade :WLUSA-06 Salary :$28.85-$33.93 Salary Notes :This is a full-time, continuing position. This position is eligible for educational equivalencies https://lauriercloud.sharepoint.com/sites/human-resources/employee-relations/employee-groups/Pages/wlusa.aspx Please Note :This position is represented by the WLU Staff Association bargaining unit.
Please submit a cover letter and resume.
Wilfrid Laurier University endeavors to fill positions with qualified candidates who have a combination of education, experience, skills and abilities to successfully perform the duties of the position while demonstrating Laurier’s Employee Success Factors.
Diversity and creating a culture of inclusion is a key pillar of Wilfrid Laurier University’s Strategic Academic Plan and is one of Laurier’s core values. Laurier is committed to increasing the diversity of faculty and staff and welcomes applications from candidates who identify as Indigenous, racialized, having disabilities, and from persons of any sexual identities and gender identities. Indigenous candidates who would like to learn more about equity and inclusive programing at Laurier are welcomed to contact the Office of Indigenous Initiatives at firstname.lastname@example.org. Candidates from other equity seeking groups who would like to learn more about equity and inclusive programing at Laurier are welcomed to contact Employment Equity & Accessibility at email@example.com. We have strived to make our application process accessible however if you require any assistance applying for a position or would like this job posting in an alternative format, please contact Human Resources at 519-884-1970 ext.2007 or firstname.lastname@example.org.