Additional Funds to help NWT Tourism Industry meet Global Trends
YELLOWKNIFE (March 7, 2008) – Twelve proposals received under the new Government of the Northwest Territories (GNWT) Tourism Product Diversification and Marketing Program were announced today by the Minister of Industry, Tourism and Investment Bob McLeod.
The Program, launched in January 2008, provides assistance to members of the Northwest Territories (NWT) tourism industry to support business planning, product and product package development, as well as marketing, in light of changing tourism trends.“This Program provides industry operators with the means to re-invent or expand their tourism products to better meet trends and demands that we anticipate will provide growth for our tourism industry in the future,” said Minister McLeod.
Under the GNWT’s Tourism 2010 Strategy, the Department of Industry, Tourism and Investment and NWT Tourism have completed research and analysis on global tourism trends, product development, potential markets, and the capacity of the NWT’s tourism industry.
A large and growing market has been identified among high-income baby boomers in Canada, and around the world, for authentic travel experiences that will put them in touch with nature, “The rugged, pristine and isolated nature of the Northwest Territories is a perfect fit for these travellers,” said Minister McLeod. “Our wilderness, wildlife, Aboriginal culture, fresh air and country foods all appeal to this targeted audience.”
Of the 12 proposals announced today, three are from the Dehcho Region, seven from the North Slave, one from the Sahtu and two from the South Slave. Most of the proposals requested assistance for business planning. In total, $319,000 will be provided to Tourism Operators in the current fiscal year. Of this amount, NWT Tourism received $150,000 for a cooperative advertising program, which will allow our northern tourism operators to partner at a partner at a significantly reduced cost with NWT Tourism in ad placements.
The Department is also offering to work with applicants who were not successful to ensure that their proposals can be considered in time for the next Banking Day (April 15, 2008).
In 2006, tourism revenues in Canada totalled $66.8 billion. In the Northwest Territories, tourism revenues for 2006-2007 were over $113.6 million.
For more information contact:
Tourism and Parks
Industry, Tourism and Investment
Tel: (867) 873-7902
Director of Marketing
Tel: (867) 873-5007