Astral Media Announces New Mentorship Programme in Partnership with Women in Film and Television

by NationTalk on March 27, 2008985 Views

Press Release Source: Astral Media Inc.
Wednesday March 26, 11:00 am ET

TORONTO, March 26 – Astral Media and Women in Film and Television – Toronto (WIFT-T) are pleased to announce a partnership to create the Astral Media Mentorship Award. This new programme is made possible by a four-year commitment by Astral Media to provide a total of $100,000 towards the mentoring and education of emerging producers who are in need of coaching and development opportunities that will bring their projects to the next stage. Applications are now being accepted and must be submitted to WIFT-T no later than Monday, April 21, 2008, at 12 p.m. EST.Each year one producer, male or female, who is of a visible minority, Aboriginal or disabled group will be chosen by a jury to participate in the programme. The curriculum will involve a mentoring period in advance of the Banff World Television Festival that will include the assignment of an experienced industry mentor, meetings with broadcast executives and participation in industry events and educational opportunities. The next phase of the programme will involve the producer’s attendance at the Banff World Television Festival with valuable mentoring, pitching and networking opportunities built into the existing festival schedule. The final phase of the programme will provide the producer with an opportunity to connect with his/her mentor on important subsequent steps to bring the project into the next stage of development.

“The Astral Media Mentorship Award is an important programme that will create an opportunity for producers to receive the essential mentoring and practical advice that is needed to bring a project from script to screen,” said Michelle Marion, Director of Canadian Independent Production for Astral Media’s The Movie Network and juror on the Astral Media Mentorship Award selection committee. “The Banff World Television Festival is an important venue for discovering and developing new projects and with the mentoring and preparation that will precede the event, coupled with coaching at the event, this programme will ideally give an emerging producer the tools and insight required to develop a polished project and deliver a market-driven pitch that will set them apart.”

“This award is a great opportunity for a producer to make connections and learn from the best in the industry,” said Sadia Zaman, Executive Director of WIFT-T. “We thank Astral Media for their support in nurturing under-represented producers across the country and are enthusiastic to begin this exciting new programme.”

Completed application packages must be submitted to WIFT-T by Monday, April 21, 2008, at 12 p.m. EST. Applications will be reviewed by a selection committee of industry representatives with final decisions announced in May 2008. For eligibility criteria, program information and an application, visit

Astral Media

Astral Media is a leading Canadian media company, active in specialty, pay and pay-per-view television, radio, outdoor advertising and iMedia. Astral Media’s solid and dynamic presence in the country’s major markets rests on its commitment to offer a unique combination of high-quality, targeted media for all its audiences.

For further information

Media Contact: Roopa Shah, Communications Manager, Astral Television Networks, (416) 956-8584,,

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