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Bell celebrates culture through Partnership with Vancouver 2010 Cultural Olympiad
– New emblem unveiled at Countdown Concert –
VANCOUVER, Feb. 12 – Bell and the Vancouver Organizing Committee for the 2010 Olympic and Paralympic Winter Games (VANOC) tonight launched the telecommunications company’s role as presenting partner of the Vancouver 2010 Cultural Olympiad. A new Cultural Olympiad emblem recognizing this partnership was unveiled during a sold-out, star-studded concert at Vancouver’s Orpheum Theatre, the culmination of a day-long celebration of the two-year countdown to the 2010 Winter Games. Hosted by CTV’s Ben Mulroney, the Countdown Concert featured stellar Canadian talent. 2008 Grammy and Juno nominee Feist headlined the concert, performing five world premier orchestral arrangements of her songs with the Vancouver Symphony Orchestra. The concert also included some of Canada’s top indie singer-songwriters: Ron Sexsmith; Jorane; Leela Gilday (2007 Juno Award winner for Aboriginal album of the year); and Suzie McNeil, whose hit song Believe was embraced by Bell as a fundraising initiative for sport.
“Bell has a long history of bringing sport and culture together to strengthen our country and celebrate our best,” said VANOC Chief Executive Officer John Furlong. “We are thrilled to partner with Bell to showcase Canada’s rich cultural heritage and vibrant arts community across the country and around the world.”
“Bell aims to connect every Canadian to the Olympic and Paralympic experience,” said Loring Phinney, Vice President, Corporate and Olympic Marketing for Bell. “We are proud to know that our support of the Cultural Olympiad will help make it possible for even more Canadians to experience the 2010 Winter Games through the delivery of unique and compelling cultural content.”
Bell has long been committed to fostering opportunities for both culture and sport. In 2007, Bell launched a unique initiative to raise money for Canada’s winter athletes. The company teamed with rising Canadian rock star Suzie McNeil and composer/arranger Dave Pierce to record the Olympic-and Paralympic-inspired song and video Believe. Recorded in Ottawa with the National Arts Centre Orchestra, the audio track is available for download to client music libraries and enabled Bell Mobility phones at bell.ca/believe, where visitors can also view the music video.
All proceeds from downloads will be donated by Bell to Own the Podium 2010, a sport technical program designed to help Canadian athletes compete with the best in the world.
One of the 2010 Winter Games signature events, Vancouver 2010 Cultural Olympiad will showcase some of the finest in Canadian and international arts and culture through a series of three festivals between now and 2010. Cultural Olympiad 2008 launches this multi-year celebration, with more than 300 free and ticketed events taking place between February 1 to March 21 throughout Metro Vancouver and the Sea-to-Sky corridor. This is the first time a Winter Games has hosted a Cultural Olympiad two years before Games time. The entire program can be viewed at www.vancouver2010.com.
The Emblem of the 2010 Cultural Olympiad
Bell’s new partnership with VANOC is represented in the Cultural Olympiad emblem, unveiled to an enthusiastic audience at the Countdown Concert. The new multicoloured emblem, highlighted by pink and purple hues, represents the cultural and creative diversity of Canada. Entitled Expanding the Circle, its shape originates from the stones within the Vancouver 2010 Olympic emblem Ilanaaq, immediately connecting it to Vancouver 2010. Positioned on an angle, the shape also speaks to the way in which the arts can provide new perspectives to audiences. The central arcs burst out of the emblem’s primary shape with energy and motion in the way that arts and culture break new ground and explore new directions.
Bell’s partnership with VANOC began in October 2004, when it was selected as a Premier National Partner and exclusive Telecommunications Partner to the Vancouver 2010 Olympic and Paralympic Winter Games. Bell will supply the critical communications services required to stage the 2010 Winter Games in Vancouver and Whistler, including a comprehensive telecommunications solution, broadcast support, and Internet and portal services.
Bell is Canada’s largest communications company, providing consumers with solutions to all their communications needs, including telephone services, wireless communications, high-speed Internet, digital television and voice over IP. Bell also offers integrated information and communications technology (ICT) services to businesses and governments, and is the Virtual Chief Information Officer (VCIO) to small and medium businesses (SMBs). Bell is wholly owned by BCE Inc. For information on Bell’s products and services, please visit www.bell.ca. For corporate information on BCE, please visit www.bce.ca.
VANOC is responsible for the planning, organizing, financing and staging of the XXI Olympic Winter Games and the X Paralympic Winter Games in 2010. The 2010 Olympic Winter Games will be staged in Vancouver and Whistler from February 12 to 28, 2010. Vancouver and Whistler will host the Paralympic Winter Games from March 12 to 21, 2010. Visit www.vancouver2010.com.
Media may download the new Cultural Olympiad Emblem at 7:45pm PST from:
File: Cultural Olympiad Emblem
For further information: Wendy Soobis, VANOC Communications, Tel: (778) 328-1119, firstname.lastname@example.org; Linda Low, Bell Communications, Tel: (604) 678-7509, email@example.com
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