Broadcasting 2007: Report on the Industry
For Immediate Release
Broadcasters Increase Spending on Canadian Programming
Ottawa , November 5, 2007 – A new report released by the Canadian Association of Broadcasters (CAB) today reveals that Canada’s private television broadcasters are spending more then ever before on original Canadian programming, and that Canadian audiences are embracing this offering.
“Private broadcasters in this country recognize that their audiences want to see Canadian stories on television. The numbers released today reflect the commitment of broadcasters to providing Canadians with a wide selection of home grown programming,” said CAB President and CEO Glenn O’Farrell.The report, entitled Broadcasting 2007: Report on the Industry, provides an overview of the private broadcasting industry in this country. It was unveiled on the first day of the CAB’s 2007 Annual Convention, taking place in Ottawa.
According to the document, “Canadian private conventional, pay and specialty television broadcasters make substantial investments in Canadian programming, with expenditures on eligible Canadian programming totaling almost $1.5 billion in 2005/06.”
Private broadcasters’ Canadian programming expenditures have all increased at a faster rate than the growth in broadcaster revenues. Between 2001/02 and 2005/06, expenditures by private conventional television increased from $540 million to $641 million. Over the same period, expenditures by specialty and pay services increased from $632 million to $915 million.
Canadians are reacting with enthusiasm to this “Made-in-Canada” programming. In spite of the increasing availability of foreign programming options, Canadian television services have increased their market share. Including both public and private conventional and specialty and pay television services, the share going to Canadian television rose from 75.2% in 2002/03 to 78.7% in 2005/06.
“The audience has spoken; this data clearly indicates that when you offer quality Canadian programming, the viewing public will respond favourably. Canada’s private broadcasters will continue to offer high-quality Canadian programming in the future,” concluded Mr. O’Farrell.
The Canadian Association of Broadcasters (CAB) is the national voice of Canada’s private broadcasters, representing the vast majority of Canadian programming services, including private radio and television stations, networks, specialty, pay and pay-per-view services. The goal of the CAB is to represent and advance the interests of Canada’s private broadcasters in the social, cultural and economic fabric of the country.
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