Creating a first nations buzz (Vancouver Sun)
Creating a first nations buzz
Olympics just the start of brand marketing
Derrick Penner, Vancouver Sun
Published: Monday, July 28, 2008
Aboriginal partners involved in hosting Vancouver’s 2010 Olympic Games are turning to multimedia to market their brand.
http://www.canada.com/vancouversun/news/westcoastnews/story.html?id=9a68c7b7-83e6-4711-a08b-6afbd41f96b5&k=36218