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Indigenous Tourism BC Announces Statement of Collaboration Agreement with Nisga’a Lisims Government and Northern British Columbia Tourism Association

by pmnationtalk on October 12, 2018162 Views

October 11, 2018 (Leidli T’enneh Territory, BC): Indigenous Tourism BC (ITBC) is pleased to announce the signing of a Statement of Collaboration agreement with the Nisga’a Lisims Government (NLG) and Northern British Columbia Tourism Association (NBCTA). The signing is the first of its kind in British Columbia and took place at the Northern BC Tourism Summit in Prince George on October 11. The joint agreement outlines initiatives that will support the development of Indigenous tourism experiences in the Nass Valley, as well as the four Nisga’a Villages –Gingolx, Laxgalts’ap, Gitwinksihlkw and Gitlaxt’aamkis – and also recognizes and aligns with the Nisga’a Nation’s shared interest and values.

This unique agreement will allow NLG, NBCTA and ITBC to collaborate on:

  1. Developing world-class, market-ready tourism businesses that deliver cultural experiences to visitors of the Nass Valley
  2. Positioning the Nass Valley as a renowned Indigenous tourism destination to local consumers, as well as national and international markets

“The Collaboration Agreement is an important step in moving forward and fostering the advancement of a competitive and sustainable tourism industry on Nisga’a Lands, while also aligning with our long-term development strategy,” said Eva Clayton, president of the Nisga’a Nation. “The Nass Valley is open for business, and this partnership will advance the economic prosperity of all Nisga’a businesses and entrepreneurs.”

“Northern BC is rich with Indigenous history and culture, and we are more committed than ever to supporting the growth of the Indigenous tourism sector throughout the region,” said Gladys Atrill, chair of the Northern BC Tourism Association. “The Collaboration Agreement is significant, and we are pleased to embark on this relationship for the foreseeable future. I am confident this agreement will create new opportunities to maximize the joint contribution of tourism, culture and Indigenous communities towards the growth, development and competitiveness of the Northern Region.”

“This Collaboration Agreement shows a high level of trust between these participating communities, and reflects the spirit of genuine strategic partnership building for the mutual benefit of all parties,” said Brenda Baptiste, co-chair of Indigenous Tourism BC. “This includes the development of world-class Indigenous tourism destinations that will attract more visitors to the North. It is also an excellent opportunity for locals to get to know their neighbours and experience Indigenous tourism in the Nass Valley.”

A snapshot of Indigenous tourism in BC:

In 2016, there were an estimated 400-plus Indigenous tourism-related businesses operating in BC, generating $705 million in direct gross domestic output and creating 7,400 direct full-time jobs

Indigenous tourism is a growing industry, and will continue to grow as one in three visitors coming to BC seek out authentic Indigenous experiences

The tourism industry is a leading force in BC with approximately 21 million overnight visitors travelling to the province each year, contributing $17 billion in revenue annually to the provincial economy

There are 203 diverse First Nations communities in BC

For more information on Indigenous tourism in BC, visit

About Nisga’a Lisims Government

The Nisga’a people have lived in the Nass River Valley since time immemorial. In 2000, the landmark Nisga’a Final Agreement went into effect, heralding a new relationship between Canada and its Aboriginal First Nations. The treaty recognizes Nisga’a Lands and the Nisga’a peoples’ right of self-government. Built on our traditional culture, Nisga’a Lisims Government is the modern, democratically-elected government of the Nisga’a Nation.

About Northern BC Tourism Association

The Northern BC Tourism Association(NBCTA) is a regional destination management organization working to promote the northern BC region through destination development programming, media relations and marketing activities. NBCTA is an industry-led, not-for-profit organization that provides a trusted voice for businesses, communities and residents.

About Indigenous Tourism BC

Indigenous Tourism BC is a non-profit, stakeholder-based organization that is committed to growing and promoting a sustainable, culturally rich Indigenous tourism industry. Offering training, information resources, networking opportunities and co-operative marketing programs, Indigenous Tourism BC is a one-stop resource for Indigenous entrepreneurs and communities in BC who are operating or looking to start a tourism business.


Media contacts:

Indigenous Tourism BC
Jorden Hutchison
Avenue PR- representing ITBC
P: 604.831.9048

Nisga’a Lisims Government
Bobby Clark, Director of Communications
T: 250-633-3022

Northern British Columbia Tourism Association

Clint Fraser, Chief Executive Officer
T: 250-561-0432


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