Marketing Ontario Mining Expertise To The World
March 6, 2012
McGuinty Government Strengthening Mining Supply And Services Sector
Ontario is helping its mining supply and services sector expand into new international markets which is boosting the economy and creating jobs.
Through its Mining Supply and Services Export Assistance Program (MSSEAP), the Province is helping the sector market its innovative products and services to buyers from all over the world through an international marketing campaign. A key component of this campaign is a new brand slogan – “Mining is at our Core” – that will help companies identify mining supplies and services made in Ontario. Support from MSSEAP has already helped secure more than $30 million in international sales and created new jobs for families.Supporting a successful mining sector is part of the McGuinty government’s plan to create jobs and strengthen the province’s economy in the face of global economic uncertainty.
> MSSEAP is a three-year program that is helping the mining supply and services sector expand into new international markets.
> The marketing campaign is the most recent element of the MSSEAP initiative. Since its inception in 2010, MSSEAP has offered the mining supply and services sector expert marketing advice, export funding, access to international trade shows, and participation in international trade missions visiting Ontario.
> Northern Ontario’s mining supply and services sector is comprised of more than 500 firms, employs over 23,000 northerners and has a total annual production value of $5.6 billion.
• Adrian Kupesic
• Devin Cranston
Trade, Investment and Strategic Sector Unit
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