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<> MONTREAL, April 23 – Fur is all over the runways and fur prices are at record levels, but Canadian fur designers and manufacturers face fierce competition from low-cost producers in an increasingly globalized market. In response, the Fur Council of Canada (FCC) has launched a provocative “Fur is Green” campaign (www.FurIsGreen.com) and a bold new “Beautifully Canadian” label, playing on the heritage, authenticity and eco-values of Canadian fur products; the International fur trade is introducing worldwide a new “Origin Assured” label and Canadian aboriginal designers are forming an association to market their products. The Quebec department of Economic Development, Innovation and Exports (MDEIE): supports the fashion industry’s global development strategy, including FCC’s new programs; the NWT department of Industry, Tourism and Investment stresses the importance of the fur trade for the economic and cultural development of the North.
These are the subjects of the press conference and will be the main topics on the agenda as industry leaders from across North America and abroad gather at the Montreal NAFFEM.
NAFFEM, (North American Fur & Fashion Exhibition-Montreal, April 29 -May 2) is the trade show where the most valuable collections of fur, leather and other high-end apparel are launched each year. More than $100 million in business is written in four days. The fur trade contributes some $800 million to the Canadian economy, including more that $380 million in exports.
For further information: Teresa Eloy, (514) 844-1945, teloy
@furcouncil.com; Communications, Cell: (514) 823-0710, www.naffem.com
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