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September 21, 2009 –Toronto–NationTalk, Canada’s largest Aboriginal news distribution service, announced today that it has formed a strategic partnership with PR Associates, one of Canada’s leading communications and public relations firms. This partnership joins NationTalks already strong and growing strategic partnerships to create an even more dynamic national Aboriginal marketing, public relations and communications footprint across Canada.Don Barraclough, President and CEO of NationTalk, said PR Associates was a logical partner to further NationTalks expansion and offerings to its clients. “This was a natural next step for us, as we have worked closely with PR Associates for the past year. They have provided our clients with the best in class public relations counsel as well as strategic communication and media relations,” he said. ” PR Associates’ expertise combined with NationTalks’ extensive network will be a great asset to Canada’s First Nation’s organizations, leadership and businesses community.
The creation of the NationTalk/PR Associates partnership offers several key strategic advantages including the ability for clients to design strategic public relations, communication and media relation programs that are delivered directly to decision makers amongst Canada’s 1.5 million Aboriginal, Metis and Inuit peoples and over 250 media outlets.
We were attracted to NationTalk because of its independence, dedication to creativity and client service,” said Robert Simpson, President of PR Associates. “In joining Canada’s largest Aboriginal news distribution and marketing service we are providing our clients access to NationTalk’s national reach, expertise, thought leadership and intellectual capital. To have an organization like NationTalk recognize the quality of our work and our unparalleled commitment to client service is a testament to our people and what we’ve been able to accomplish together,” says Simpson. “This is just the latest chapter in our success story.”
About PR Associates
PR Associates is a leading public relations agency. The firm’s reputation is built on client service, creativity and collaboration. PR Associates provides strategy and execution for several public relations practices including: media relations, corporate communication, issues management and public affairs. Find more information at www.prassociates.ca
NationTalk is Canada’s Premier Aboriginal Newswire, Employment and Tender Service. By developing and providing a series of tools to work effectively and directly within the Aboriginal community, NationTalk has fostered growth and co-operation among government, people, business and communities. With a thorough knowledge and understanding of the Aboriginal community, NationTalk has built a network of over 250 media contacts and information distribution services that touch its ever growing list of contacts more than two million times per year. Find more information at http://www.nationtalk.ca
For additional information:
Don Barraclough, president and CEO, Nation Talk
Tel: (866) 651-8516 ext. 204
Robert Simpson, president and CEO, PR Associates
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