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September 29, 2008—Toronto—NationTalk announced today that social media has successfully been integrated into the marketing mix for the company’s growing portfolio of clients. Beginning today, NationTalk news releases, breaking news, job postings event and political campaign information will be delivered to a broad network through Twitter.“Adopting social media is a logical evolution in our five year history,” says Don Barraclough President of NationTalk. “Marketing has shifted steadily over time from passive to active consumer engagement. Social media is the latest stage in this evolution. Marketers need to master new skills at each stage; as they do communication budgets are shifting to take advantage of the new medium’s increased effectiveness.”
A recent report by Strategy Analytics claims that roughly one out of every six people on the face of the earth will be using social media in five years. The report also adds that there are currently approximately 373 million people using social media.
“It is clear that user generated media will increasingly compete with professional media when it comes to the attention and free time of users,” says Barraclough “ By embracing social media applications it will enable our clients to have a more direct and positive relationship with consumers, which will in turn drive increased engagement and loyalty.”
NationTalk is Canada’s Premier Aboriginal Newswire, Employment and Tender Service. By developing and providing a series of tools to work effectively and directly within the Aboriginal community, NationTalk has fostered growth and co-operation among government, people, business and communities. With a thorough knowledge and understanding of the Aboriginal community, NationTalk has built a network of over 250 media contacts and information distribution services that touch its ever growing list of contacts more than two million times per year. Find more information at http://www.nationtalk.ca
For additional information:
Don Barraclough, president and CEO, Nation Talk
Tel: (866) 651-8516 ext. 204
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