Premier McLeod Promotes NWT Tourism in China
Shanghai, China (September 18, 2012) – Premier Bob McLeod spoke at the Shanghai Tourism Bureau yesterday and at a Canadian Tourism Commission event in Beijing on Friday to promote the NWT as a spectacular destination for Chinese visitors.
“We offer authentic cultural getaways,” said Premier McLeod. “The Northwest Territories offers you a true wilderness experience, away from the hustle and bustle of the city. You can get out of our capital city with a five-minute cab ride from your hotel, and be cross country skiing on a remote frozen lake or hiking in the woods. Or you can take a bush plane or a boat to get further into the wilderness.”
Premier McLeod is promoting the NWT as an ideal tourist destination for Chinese visitors. A representative of the territory’s tourism industry is participating in the trade mission to build relationships with business contacts in China and increase Chinese tourism to all regions of the NWT. Chinese tourism added $1.5 million to the NWT economy in 2011.
China is Canada’s fastest-growing tourism market, and travel to Canada has increased dramatically since China granted Canada Approved Destination Status in 2010. This means Canada can actively market in four main Chinese cities, making this the time for the NWT to capitalize on increased Chinese interest. Chinese tourists are especially interested in the NWT’s Aboriginal cultures, wilderness experiences, and outdoor adventures.
The 2012 Trade Mission to China is an initiative of the Council of the Federation (COF). Objectives include:
- Building and deepening productive relationships between provincial/territorial governments, businesses and educational institutions and counterparts in China;
- Advancing and creating trade and investment opportunities in key sectors of importance to provinces/territories and to China; and
- Demonstrating to China’s business and political leaders that Canada’s provinces and territories value their collective and unique relationships with China.
For more information, contact:
Office of the Premier and Executive Council
Government of the Northwest Territories
Tel: (867) 669-2302
Fax: (867) 873-0111