Marketing Specialist

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Marketing Specialist

Job Information
Author lakesidehr
Date September 30, 2021
Deadline October 18, 2021
Type Full Time
Company Lakeside Process Controls
Salary TBD - Per Hour
Location Mississauga, ON
Category Business / Management
Contact Information
[email protected]

What you will be doing in the role of Marketing Specialist:

Your responsibilities may include, but are not limited to:

Marketing Strategy and Implementation

  • Uses various tools and platforms to develop, implement and evolve the Marketing strategy for Lakeside
  • Ensures the growth of the company through the development of effective advertising campaigns that help sell products, services and grow the customer base
  • Actively participates in andoversees the creative, digital, analytical, and financial aspects of marketing projects and budgets therein
  • Engages with various departments, Business Units, Segments, and teams in the process of moving initiatives forward, supporting the business and driving growth

Online Presence & Management (Social Media, Intranet, and Website)

  • Use of Analytics tools (Google analytics, Social Media, Intranet)
  • Basic understanding of current Search Engine Optimization (SEO) Best Practices
  • General Maintenance (Updating logos, dates, events)
  • Creating and publishing press releases on website and appropriate PR distribution sites
  • Track and monitor site metrics – visitors, traffic sources, content, interactions
  • Create and maintain intranet

Tradeshows, Seminars, Events & Webinars

  • Create and organize promotional material for show (literature giveaways, PPT’s, etc.)
  • Create Seminar/Webinar Registration Page on Website, BigMarker and Constant Contact
  • Design seminar/webinar invites
  • Coordinate trade show material (Booth, equipment, promo items, demos)

Email Marketing

  • Use of Email Marketing Software – Constant Contact
  • Managing Permission based customer contact list
  • Creating and executing email campaigns
  • Tracking email interaction – open, click, bounce rates and adjusting future campaigns
  • Distributing any leads to appropriate sales contact
  • Leveraging CRM tools and ERP Marketing module capabilities

Customer Experience and Customer Feedback

  • Use of Online Survey Software – Qualtrics
    • Survey Monkey or MS 365 as required
  • Daily Monitoring of submissions of customer feedback forms
  • Monthly Analytics tracking and recording including: Igloo Software, Google Analytics and Google Reviews
  • Monitoring social media/events email and replying to inquiries

Graphic Design

  • Use of Adobe Illustrator, Photoshop, and InDesign
  • Ensuring brand consistency across all outlets

Knowledge and skills required for the role:

  • University Degree or College Diploma Marketing, Business, Communications, or related field
  • Five to ten (5-10) years of Marketing and/or communications experience
  • Advanced knowledge of marketing related software, Word, Excel, and PowerPoint
  • Understanding of marketing concepts, trends, and strategy
  • Skilled technical writer able to develop clear and compelling text for multiple media types
  • Creative thinker with ability to seek out and try new ideas
  • Keen eye and fluency for compelling visual design such as logos, posters, templates, etc.
  • Strong sense of drive, initiative, are able to manage simultaneous tasks and responsibilities and a strong work ethic
  • Customer orientation
  • Able to lead and motivate people

What we give YOU!

  • A competitive compensation package
  • An RRSP matching program
  • A comprehensive medical, dental and vision coverage plan
  • AmpleTime Offthroughout the year
  • A work from homeprogram
  • A structuredtraining and development program
  • Opportunity to participate inLakeside’s Wellness Program– a recipient of Benefit Canada’s Best In-Class Wellness Programming for organizations under 1000 employees!!
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