Indigenous Tourism BC: Well-being For All

Credit: Indigenous Tourism BC

This belief is woven into the very fabric of our work. We are more than just tourism advocates; we are storytellers, culture keepers, and land stewards, driven by purpose and an unwavering dedication to the communities we serve. This interconnection shapes how we serve Indigenous tourism businesses, First Nations communities, and global travellers.

“At the heart of our refreshed brand is a simple yet profound purpose: to empower Indigenous futures and inspire global visitors by living the brilliance of our ancestors’ teachings, today. Our dream is for Indigenous tourism to become a pillar of prosperity, sovereignty, and cultural strength for generations to come,” says Paula Amos, Chief Marketing and Development Officer, Indigenous Tourism BC.