‘Not acceptable’: Indigenous council-hopeful calls ‘Wasted Native’ coffee a traumatic stereotype – News 1130

CALGARY (CityNews) – An Indigenous woman who is running for city council in Calgary says a new coffee brand called “Wasted Native” is hurtful and negatively stereotypes First Nation populations.

Marilyn North Peigan, who is running to be Ward 7’s new councillor, says the name, logo and slogan of the new coffee is not an accurate reflection of Canada’s Aboriginal population.

The man behind “Wasted Native” is Calgary mayoral candidate Kevin J. Johnston. The ads for the coffee, which appear on Johnston’s personal website, feature a cartoonish Chief Wahoo logo and the slogan: “Forget gas, huff this.”

“This does cause trauma to the majority of the population who are affected by these kinds of stereotypes,” said North Peigan, who is vying to become the first Blackfoot person on Calgary’s council. “I wasn’t surprised because sadly these beliefs are still existing in Canada.”

Read More: https://www.citynews1130.com/2021/03/07/not-acceptable-indigenous-council-hopeful-calls-wasted-native-coffee-brand-traumatic-stereotype/