State of Canada’s Tourism Economy by Minister Soraya Martinez Ferrada – 2024

Credit: Surrey Board of Trade

Hear from Canada’s Minister of Tourism, Soraya Martinez Ferrada on the actions that government is engaging in to generate economic growth across the country and drive the sector to the next level of international success. Tourism is integral to the success of a variety of industries such as hospitality, transportation, and retail. How can we invest in Canada’s tourism assets, embrace recreation and the great outdoors, partner to grow indigenous tourism, attract more international events.

Tourism is a key contributor to Canada’s economy. In 2022, the sector supported approximately 623,375 direct jobs and 1.9 million total jobs. In 2022, tourism contributed nearly $38 billion to Canada’s GDP, generated close to $94 billion in revenue for businesses, and accounted for almost 13% of service exports.