Tourism investment fuels growth in rural Alberta
Sep 27, 2023
Alberta’s growing tourism sector has the potential to drive growth, create jobs, and showcase the unique experiences available to visitors in rural communities.
Ahead of World Tourism Day 2023, Minister of Tourism and Sport Joseph Schow visited Running Reins Ranch to see first-hand how tourism investment grants are making a difference in the lives of Albertans.
“Alberta’s government is proud to invest in growing visitor destinations like Running Reins Ranch that celebrate the richness and diversity of Alberta’s rural destinations and provide a sustainable tourism experience for visitors to enjoy.”
Joseph Schow, Minister of Tourism and Sport
As part of the Tourism Investment Program, Running Reins Ranch received a $250,000 grant from Travel Alberta.
“Our investment will support the building of additional unique accommodations at the ranch that will triple their capacity, emphasize their year-round offerings and create five new full-time jobs. This investment in Running Reins Ranch is a perfect example of how Travel Alberta is driving tourism growth in rural communities across the province.”
Jon Mamela, chief commercial officer, Travel Alberta
Running Reins is located east of Innisfail, offering cabin and teepee accommodations and a wide range of outdoor activities for visitors looking to combine the beauty of the Prairies with farm experiences for a one-of-a-kind getaway.
“This funding is a game-changer for us and our business. We are excited to bring our vision to life and provide visitors with unforgettable experiences while supporting the economic growth of the surrounding community.”
Janice and Terry Scott, owners, Running Reins Ranch
The Tourism Investment Program is Travel Alberta’s commitment to investing $15 million annually with communities and operators to develop the province’s tourism sector. Developing Alberta’s rural and agri-tourism sector is an essential component of the government’s efforts to grow Alberta’s tourism economy to more than $20 billion by 2035.
- In 2022-23, Travel Alberta funded 166 projects across 73 communities – about 75 per cent of the projects and 70 per cent of the funding were in smaller urban and rural areas of the province.
- In December 2022, Alberta’s government released its Economic Development in Rural Alberta Plan, with supporting initiatives that demonstrate the government’s commitment to building healthy and prosperous communities across rural Alberta and Indigenous communities.