New Market Research Programs
Basic Information
Reference Number
0000277811
Issuing Organization
Ontario Lottery and Gaming Corporation (OLG)
Owner Organization
Ontario Lottery and Gaming Corporation (OLG)
Solicitation Type
RFP – Request for Proposal (Formal)
Solicitation Number
25-01291
Title
New Market Research Programs
Source ID
PP.CO.ON.573383.C106049
Agreement Types
Canada-European Union Comprehensive Economic and Trade Agreement(CETA)
Canadian Free Trade Agreement (CFTA)
Details
Location
Canada, Ontario, Toronto
Delivery Point
Canada
Purchase Type
Term: 2025/02/01 12:00:00 AM EST – 2027/01/31 12:00:00 AM EST
Option: 1 Year
Dates
Publication
2024/09/06 03:32:57 PM EDT
Question Acceptance Deadline
2024/09/26 12:00:00 AM EDT
Closing Date
2024/10/11 03:00:00 PM EDT
Contact Information
Flavia Redshaw
416-224-7026
fredshaw@olg.ca
Description
OLG operate in a highly competitive and dynamic market. To maintain relevance, maximize revenue, and fulfill their public service mission, a deep understanding of player behavior, preferences, and market trends is essential. Market research provides invaluable insights into player demographics, motivations, and spending habits, enabling lottery organizations to make data-driven decisions that drive growth and enhance the overall player experience.
OLG is looking to procure the services of one (1) qualified Respondent for each of the four Research Programs listed below.
Customer Desirability Frameworks & Toolkit for Lottery Innovation.
Conversational & mobile-first research
Planogram testing, merchandising, digital signage at stores
Applied psychology to Human Insights and Interaction Design for Gaming Sector
For more information: https://www.merx.com/solicitations/open-bids/New-Market-Research-Programs/0000277811?origin=0
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