Basic Information

Reference Number
0000277811

Issuing Organization
Ontario Lottery and Gaming Corporation (OLG)

Owner Organization
Ontario Lottery and Gaming Corporation (OLG)

Solicitation Type
RFP – Request for Proposal (Formal)

Solicitation Number
25-01291

Title
New Market Research Programs

Source ID
PP.CO.ON.573383.C106049

Agreement Types
Canada-European Union Comprehensive Economic and Trade Agreement(CETA)

Canadian Free Trade Agreement (CFTA)

Details
Location
Canada, Ontario, Toronto

Delivery Point
Canada

Purchase Type
Term: 2025/02/01 12:00:00 AM EST – 2027/01/31 12:00:00 AM EST
Option: 1 Year

Dates
Publication
2024/09/06 03:32:57 PM EDT

Question Acceptance Deadline
2024/09/26 12:00:00 AM EDT

Closing Date
2024/10/11 03:00:00 PM EDT

Contact Information
Flavia Redshaw
416-224-7026
fredshaw@olg.ca

Description
OLG operate in a highly competitive and dynamic market. To maintain relevance, maximize revenue, and fulfill their public service mission, a deep understanding of player behavior, preferences, and market trends is essential. Market research provides invaluable insights into player demographics, motivations, and spending habits, enabling lottery organizations to make data-driven decisions that drive growth and enhance the overall player experience.

OLG is looking to procure the services of one (1) qualified Respondent for each of the four Research Programs listed below.

Customer Desirability Frameworks & Toolkit for Lottery Innovation.
Conversational & mobile-first research
Planogram testing, merchandising, digital signage at stores
Applied psychology to Human Insights and Interaction Design for Gaming Sector

For more information: https://www.merx.com/solicitations/open-bids/New-Market-Research-Programs/0000277811?origin=0