Tasks

• Analyze market research data to improve business decisions or activities
• Assist in product development
• Direct the marketing strategies of establishments
• Evaluate an organization’s Internet presence
• Oversee the preparation of written material for website content
• Develop promotional materials
• Hire, train, direct and motivate staff
• Market business services
• Direct and evaluate establishments and departments that maintain media relations on behalf of businesses, governments and other organizations
• Advise clients on advertising or sales promotion strategies
• Consult with clients after sale to provide ongoing support