4 Generations Creations 2025 Indigenous Business Award Recognition Film

Credit: BC Achievement Foundation

4 Generations Creations, recipient of the BC Achievement Indigenous Business Award for Young Entrepreneur of the Year, was founded by Secwepemc artist and entrepreneur Ashley Michel in 2013. Based in Kamloops, 4 Generations Creations offers handmade apparel, ribbon skirt kits, fabrics, beading supplies, and accessories. Rooted in her matriarchs’ teachings, Ashley’s storefront now supports over 40 Indigenous artists, blending traditional craftsmanship with contemporary design to honour the past and empower future generations.