AI-generated Indigenous art spurs new ethics rules at Canada’s Telus – BNN Bloomberg

June 18, 2024

Canadian telecommunications firm Telus Corp. is promising not to use artificial intelligence to make or copy Indigenous art, following complaints from some communities that the technology misappropriates their culture.

The announcement by Vancouver-based Telus — which sells internet, mobile phone and cable television services — underscores how businesses are seeking to maintain public trust while still exploiting the efficiencies of AI. The company’s international division also sells AI and content-moderation services to technology, media and fintech firms.

AI-generated content that mimics Indigenous art has sparked controversies in Australia, where some artists complained that their work was being used without their permission to create pieces being sold online and others withdrew from a portrait prize competition over AI concerns, according to local news sites. In Canada, the foreign affairs ministry apologized in December for publishing an AI-generated picture to represent an Indigenous woman.

Read More: https://www.bnnbloomberg.ca/ai-generated-indigenous-art-spurs-new-ethics-rules-at-canada-s-telus-1.2086705