Best Buy Canada launches a Mentorship and Accelerator Program (MAP) for Black and Indigenous entrepreneurs

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Best Buy Canada launches a Mentorship and Accelerator Program (MAP) for Black and Indigenous entrepreneurs

by ahnationtalk on September 15, 2021129 Views

Best Buy’s Mentorship and Accelerator Program (MAP) is a new program aimed at connecting and supporting entrepreneurs from Black and Indigenous communities to the Best Buy network, to help advance the success of their businesses by bringing products to market

BURNABY, BC, Sept. 15, 2021  – Best Buy Canada Ltd., a wholly owned subsidiary of Best Buy Co., Inc. (NYSE: BBY) (“Best Buy Canada” or “Best Buy” or the “Company”) announced the launch of a new Mentorship and Acceleration Program (MAP) for Black and Indigenous tech entrepreneurs. As the country’s largest omnichannel retailer – with a proven track record of bringing new technology products to market – Best Buy Canada wants to use its unique position to offer support to these underrepresented communities in the technology space.

“Business is all about people and connections. We are thrilled to launch this program to offer our significant infrastructure and expertise to support entrepreneurs from Black and Indigenous communities. Over the years, we have built phenomenal relationships with our vendor partners, and I am excited to do the same with the professionals that will join Best Buy MAP. I can’t wait to see what products may emerge from this program,” said Zayn Jaffer, Best Buy Canada Category Officer and Vice President in Merchandising.

As of today, Best Buy Canada has begun accepting applications. The program will connect successful applicants to the Best Buy network to help advance their businesses by providing unprecedented support to prepare and launch their products through all of Best Buy’s retail channels. One of the biggest challenges for a small business or start-up is the lack of access to senior counsel; the MAP will provide business education and mentorship, marketing and promotion of their brands and products.

In 2020 Best Buy made several commitments to advance diversity and inclusion in all parts of the business. This program has been created and launched to address the underrepresentation of tech businesses owned and managed by Black or Indigenous professionals in Canada.

The application window is open from September 15, 2021, through to November 30, 2021. For more information, please visit:

About Best Buy Canada

A wholly owned subsidiary of Best Buy Co., Inc. (NYSE:BBY), Best Buy Canada Ltd. is one of Canada’s largest and most successful omnichannel retailers, operating the Best Buy, Best Buy Mobile, and Geek Squad ( brands. With over 160 Best Buy and Best Buy Mobile stores across Canada and an expanded assortment of lifestyle products offered through, Best Buy is a leader in total retail, catering to customers how, when, and where they want to shop. Best Buy Canada is committed to making a positive impact in the community with programs and partnerships that support youth to connect with technology to advance their education. For more information, visit

For further information: Tara Narain – Senior Manager, External Communications, Best Buy Canada, [email protected]


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