Manitoba Government Invests $4.5 Million to Boost Tourism and the Economy

April 7, 2025

The Manitoba government is providing Travel Manitoba $4.5 million to showcase the province to the rest of Canada and encourage tourism to and within Manitoba, with 10 per cent earmarked for Indigenous Tourism Manitoba, Sport, Culture, Heritage and Tourism Minister Nellie Kennedy announced today.

“Tourism is a key part of what makes Manitoba such a dynamic place to live, work and visit,” said Kennedy. “With this significant investment, our government recognizes the importance of tourism and the role it plays in the economic well-being of our beautiful province. Travel Manitoba has a track record of success in growing tourism in ways that benefit all Manitobans.”

Tourism contributes $373 million in provincial tax revenues. The minister noted these tax dollars can be invested in things that benefit all Manitobans including infrastructure, health care and education. Tourism is responsible for over 25,000 jobs in Manitoba.

“Investments in tourism are investments in Manitobans,” said Colin Ferguson, president and CEO, Travel Manitoba. “Manitoba is home to incredible heart-stirring tourism experiences that attract travellers from across the country and around the world. Whether you’re a local or a visitor, travel not only creates unforgettable memories but also supports businesses, jobs and investment in communities throughout Manitoba.”

In Manitoba, the impact of tourism is felt across the province. In 2023, the province welcomed 10.4 million visitors who spent $1.82 billion

“Tourism benefits Manitobans beyond dollars and cents,” said Kennedy. “Festivals, major events and local attractions provide spaces for residents to connect, celebrate and engage with their communities. Cultural experiences highlight Manitoba’s rich and diverse heritage, while the province’s vast natural landscapes, wildlife and world-class fishing give locals and visitors alike the opportunity to explore and appreciate its beauty.”

Kennedy presented Travel Manitoba and Indigenous Tourism Manitoba with an official proclamation to kick off National Tourism Week at Qaumajuq at the Winnipeg Art Gallery.

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For more information:

• Public information, contact Manitoba Government Inquiry: mgi@gov.mb.ca or 1-866-626-4862 or 204-945-3744.
• Media requests for general information, contact Communications and Engagement: newsroom@gov.mb.ca.
• Media requests for ministerial comment, contact Cabinet Communications: cabcom@manitoba.ca.

NT5