Best-Selling Author and Human Values Expert, David Allison Revealed as Keynote Speaker for #2025IITC

October 8, 2024

Tiohtià:ke (Montréal), QC – David Allison, founder of the Valuegraphics Project, will speak at the 2025 International Indigenous Tourism Conference (#2025IITC), hosted by the Indigenous Tourism Association of Canada (ITAC). #2025IITC will be held in the unceded territory of the Kanien’kehá:ka of the Haudenosaunee Confederacy, Huron/Wendat, Abenaki, and Anishinaabeg in Montréal, Québec, from February 25 to 27, 2025.

By transforming human values into measurable data, he provides unique, human-centric insights that help major organizations like PayPal, Five Star School Supplies, the United Nations Foundation, and Google connect with people meaningfully by aligning with their core values.

“David Allison’s groundbreaking work with the Valuegraphics Project is reshaping how we understand and engage with people, not through demographics, but through the shared values that truly drive human behavior,” says ITAC President and CEO Keith Henry. “His insights into human values are invaluable to Indigenous tourism, and we are thrilled to have him as a keynote speaker for the 2025 International Indigenous Tourism Conference.”

IITC is a gathering of industry professionals, community leaders, entrepreneurs and partners dedicated to promoting and celebrating the richness of Indigenous tourism. The goal is to highlight the diversity of cultures, traditions and tourism experiences Indigenous communities offer in Canada and beyond.

For more information on the 2025 International Indigenous Tourism Conference and to register, visit IndigenousTourismConference.com.

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